AIDA

Attention

• [ ] Your hook catches the attention
  • Ask a question that triggers curiosity
  • Point out a problem that many people have

Interest

• [ ] Your story
  • Write a story (open to see story checklist)
  • Give context, make it relatable
  • Share your emotions

Desire

• [ ] What’s in it for them?
  • Share what your solution can do for your reader.
  • Share how their world/their situation will be different with your solution.

Action

• [ ] Your call-to-action

  • No-click solution

    → Actionable advice

    → Actionable hack

    → Motivation

  • Call-to-action

    → Follow you

    → Read your newsletter

    → Check out your product

    → Buy something

Examples

PAS

Problem

• [ ] Your hook, pointing out the problem
  • Point out a problem that you have
  • Point out a problem that your audience has

Agitate

• [ ] Make the problem more important/intense
  • Share the emotions associated with the problem
  • Share the outcome or consequence of the problem

Solution

• [ ] Share the solution

  • No-click solution

    → Actionable advice

    → Actionable hack

    → Motivation

  • Call-to-action

    → Follow you

    → Read your newsletter

    → Check out your product

    → Buy something